New PaceLab website launch graphic showing the PaceLab logo and the three routes: Players and Parents, Coaches, and Decision Makers.

New PaceLab Website Launch: Rebrand and Global Offerings

February 02, 20264 min read

We’ve Launched the New PaceLab Website

February marks a big milestone for PaceLab.

After months of rebuilding the brand from the ground up, we’ve officially launched our new website. This is not just a fresh coat of paint. It is a complete restructure of how we present PaceLab globally, with clearer pathways, a cleaner experience, and a far better explanation of what we actually do for bowlers, coaches, and performance programmes.

If you have followed PaceLab for a while, this is the best place to see the full ecosystem in one place.

Visit the new site: https://pacelabglobal.com


Why we rebuilt it

PaceLab has grown fast. New countries, new programmes, new tools, new education, new products, and a much wider group of people we serve.

The old website could not keep up. It was harder than it should be to answer basic questions like:

  • What is the right programme for me?

  • What do I do if I am not based near an academy?

  • What does “Bespoke” actually include?

  • Where does coach education fit?

  • How does PaceLab support schools, clubs, and performance environments?

This new site fixes that.


What’s new on the website

1) Three clear routes based on who you are

We have built the entire site around the three people PaceLab is designed to support:

  • Players and Parents

  • Coaches

  • Decision Makers(schools, clubs, academies, and performance staff)

Each route now has its own hub page with a simple explanation of what we offer, who it is for, and what the next step should be.


2) A clearer picture of the PaceLab “ecosystem”

PaceLab is not a one size fits all programme. Some athletes need online structure, some need in-person coaching, some need hybrid support, and some are already inside a school or academy environment that needs a system plugged in.

The new site lays out that ecosystem properly so you can understand how everything connects:

  • In-person academies and camps

  • Bespoke online training tiers

  • Hybrid options where available

  • Profiling and testing services

  • Coach education and accreditation pathways

  • Products and tools that support training


3) Faster, cleaner, and built for mobile

Most people visit us on their phone. The new site is built for that reality. Pages load faster, navigation is simpler, and the whole experience is cleaner.

You should be able to get from “I’ve heard of PaceLab” to “I know exactly what I need to do next” in a couple of minutes.


What you will find in each section

Players and Parents

This is the most direct route for athletes and families who want a structured fast bowling plan with real support.

On the new site you can clearly see options for:

  • Bespoke Online Training (structured, supported, year-long development)

  • In-person training through academies, camps, retreats, and 1 to 1 opportunities

  • Hybrid pathways where athletes combine ongoing programming with live touchpoints

  • Testing and profiling so you know what to train and why

If your current setup feels random, or you are not seeing pace, control, or robustness improve, this route will point you to the right next step.

Explore Players and Parents: https://pacelabglobal.com/player-training


Coaches

PaceLab is built on systems. The coach route is designed for coaches who want to improve how they teach fast bowling, how they programme, and how they make decisions.

The coach section includes:

  • A clearer overview of PaceLab Coach Education

  • How the Foundations and Specialist Modules work

  • Where the community fits

  • How coaches can apply PaceLab principles in their environment

  • Options for coaches who want to be part of the pathway long term

Explore Coaches: https://pacelabglobal.com/coaches


Decision Makers

This is for schools, clubs, academies, and performance programmes that want a repeatable fast bowling system, not just occasional sessions.

You will find:

  • A clearer breakdown of how PaceLab works in group environments

  • Options for integrating training, education, profiling, and monitoring

  • Partnership pathways and support models

If you are responsible for building a programme that consistently produces faster, healthier bowlers, this is the route.

Explore Decision Makers: https://pacelabglobal.com/partner


What this launch means going forward

This site is designed to be the foundation for everything we do next.

That includes:

  • More frequent education content and insights

  • Clearer announcements on camps, academies, and new intakes

  • New product drops and training tools

  • Partner features and performance case studies

  • Updates to pathways as we expand globally

In short, this is now the home for PaceLab.


Next step

If you already know what you want, head straight to the site.

If you are unsure what fits, start with the route that matches who you are and follow the pathway from there.

Go to the new website: https://pacelabglobal.com

The PaceLab Team, led by Steffan Jones, is a group of specialist fast bowling coaches and performance practitioners dedicated to building pace, repeatability, and durability. We combine assessment-led coaching, structured physical preparation, and consistent feedback to develop bowlers through a clear, proven methodology across our academies, camps, and online programmes so athletes can progress and deliver measurable results.

The PaceLab Team

The PaceLab Team, led by Steffan Jones, is a group of specialist fast bowling coaches and performance practitioners dedicated to building pace, repeatability, and durability. We combine assessment-led coaching, structured physical preparation, and consistent feedback to develop bowlers through a clear, proven methodology across our academies, camps, and online programmes so athletes can progress and deliver measurable results.

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